Advertising account planner

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Strategic planner

Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.

Salary Range: £18,000 to £45,000

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How to become an advertising account planner

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying for a graduate training scheme
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University

You could do a degree in:

  • advertising and marketing
  • statistics
  • communication and media studies
  • business or management
  • psychology

Entry requirements

You’ll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

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Apprenticeship

You could start by doing an advertising and media executive advanced apprenticeship.

Entry requirements

There are no set entry requirements but it may help you to get in if you have:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

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Work

In smaller advertising agencies you may be able to start in a junior position like an administrator, and work your way up as your experience in the industry grows.

Volunteering and experience

Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try:

  • work experience
  • internships
  • temporary employment

You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.

Other routes

You could apply for a graduate training scheme and learn on the job if you have a degree.

Some large agencies recruit graduates as trainee planners, while others recruit them as trainee advertising account executives or advertising account managers.