Why Everyone Needs a Personal Brand

The term personal branding was coined almost 20 years ago in the article “A Brand Called You” by Tom Peters in Fast Company Magazine. Peters proposed that individuals take a lesson from consumer products (think Nike or Coca Cola) and be their own head marketer. Since a person’s brand is based on the perception of …
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Why Every Job Seeker Should Have a Personal Website, And What It Should Include

80% of all job openings are never advertised; the average number of people who apply for any given job is 118; and only 20% of applicants ever get an interview, among other things. According to Workfolio, a newly launched company that develops applications for professional visibility, 56% of all hiring managers are more impressed by …
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How to Create a Career Development Plan

Your career is yours, not your employer’s. If you want progression and better earnings, waiting and hoping is rarely a winning strategy. Accept ownership and take control of your career. Personal career planning strongly increases both your immediate prospects and your longer-term potential, and our career plan template below will get you on track and …
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How To Manage The Two Sides Of Your Brand

The word “brand” often conjures up visions of the Nike Swoosh or McDonalds Golden Arches. But in essence, a brand is what a company is “known for” in terms of it’s quality, products, services, and approach. As individuals, there are qualities or traits we are “known for” as well. While it’s easy to get caught …
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Building Your Personal Brand on Social Media – 10 Steps

Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline. Building your personal …
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