How To Manage The Two Sides Of Your Brand

The word “brand” often conjures up visions of the Nike Swoosh or McDonalds Golden Arches. But in essence, a brand is what a company is “known for” in terms of it’s quality, products, services, and approach. As individuals, there are qualities or traits we are “known for” as well. While it’s easy to get caught …
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8 Steps to Your Pre-Interview Social Media Clean Up

t’s the moment you’ve spent the past two months waiting for! Finally, following day after day of scouring job boards, sending out CVs and cover letters, and hearing nothing but radio silence in return, you get an interview. Better yet, you hear back from an employer who might just be ready to offer you your dream …
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How to use Twitter in your job search

Twitter can often be overlooked as a good place to find your next job opportunity. Twitter’s reputation can be sometimes criticised because of the memes, bad jokes and sometimes over aggressive users tweeting about celebrities. However, once you look past the negatives, there can be some real potential for job seeking on this platform. You …
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Building Your Personal Brand on Social Media – 10 Steps

Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline. Building your personal …
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7 steps to take when scrubbing your social media presence

Scrubbing your social media accounts by deleting questionable content can save you a professional nightmare down the road. Things you’ve posted to social media in the past can come back to harm you professionally. Scrubbing your social media accounts by deleting questionable content can save you a professional nightmare down the road. We asked branding …
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Building you personal brand

Whether you’re searching for a better job, looking for a promotion, considering changing careers or growing your network, building a personal brand can help you reach your goals. As marketers, we often market services and products but forget that we also need to market ourselves! Follow these seven steps to get started. Step One: determine …
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