Digital product owner

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Digital product owners lead a team of specialists to build web products and services.

Salary Range: £39,000 to £65,000

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How to become a digital product owner

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by private training organisations
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University

You could do a degree or postgraduate award in:

  • computing
  • project management
  • business management
  • marketing

Entry requirements

You’ll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study

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Apprenticeship

You could start by doing a project manager degree apprenticeship.

After completing your apprenticeship, you would get experience of working in digital delivery teams before taking on a role as a product owner.

Entry requirements

You’ll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

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Work

You could start out in an associate product owner role. You’ll usually need to have some relevant work experience in a job like:

  • product marketing
  • software development
  • customer experience
  • user experience (UX) design

When you’re looking for work, most employers will expect you to have:

  • an understanding of online user behaviours
  • knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
  • experience in helping a business make major changes in digital
  • knowledge of agile project management methodologies like Scrum, Kanban and Lean

Other routes

If you do not have any relevant work experience, you could:

  • develop some technical skills so that you understand basic design and data analysis
  • study online resources about the role of product management
  • take a specialist course in product management
  • join online product management communities for tips and networking opportunities

More information

Further information

You can find out more about working in the digital industry from Tech Future Careers.

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What it takes

Skills and knowledge

You’ll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • customer service skills
  • the ability to use your initiative
  • the ability to work well with others
  • maths knowledge
  • excellent verbal communication skills
  • analytical thinking skills
  • to have a thorough understanding of computer systems and applications
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What you’ll do

Day-to-day tasks

On a daily basis you might be:

  • involving your teams in development and planning
  • representing users by taking their feedback to help improve the product
  • working with user experience (UX) design specialists to make sure the product is something that people like and is easy to use
  • developing business cases and user stories for new features
  • working with the design team to draft first versions of your product or service
  • keeping people informed about your product
  • managing less experienced product managers and supporting their development
  • producing reports on the performance of the product

Working environment

You could work in an office or at a client’s business.

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Career path and progression

With experience, you could apply for a more senior role like head of product or senior product manager.

You could also move into general senior management positions.

Some product managers become self-employed.