E-commerce manager

Online trading manager

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E-commerce managers manage the sale and promotion of products and services on the internet.

Salary range: £25,000 to £60,000

How to become an e-commerce manager

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • a graduate training scheme

University

You could do a foundation degree, higher national diploma or degree in:

  • business management
  • digital marketing
  • business enterprise
  • retail management

Entry requirements

You’ll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

More information

Apprenticeship

You can do a digital marketer, express delivery manager or retail leadership degree apprenticeship.

Entry requirements

You’ll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More information

Work

You could start working as an assistant in a retail buying or marketing department and become an e-commerce manager through training and promotion.

Volunteering and experience

You’ll find it useful to get practical skills and experience through:

  • volunteering for charities who sell items online using websites like Ebay
  • a work placement in a retail marketing department or marketing agency

Do-it has more information on volunteering opportunities.

Other routes

You can apply for a graduate training scheme with a company if you have a degree.

More information

Further information

You can find out more about working in e-commerce from Creative Choices.

What it takes

Skills and knowledge

You’ll need:

  • the ability to sell products and services
  • the ability to use your initiative
  • business management skills
  • persuading skills
  • the ability to monitor your own performance and that of your colleagues
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • thinking and reasoning skills to come up with new ideas
  • to be able to use a computer and the main software packages competently

What you’ll do

Day-to-day tasks

Your day-to-day duties may include:

  • researching customer needs and how they respond to promotions
  • creating product listings that appeal to your customers
  • working with marketing teams on social media campaigns
  • analysing web traffic to measure promotion success or make improvements
  • making business decisions about products, pricing and promotions
  • working with technical teams to fix website problems
  • writing management reports on sales performance
  • keeping up to date on competitors’ activity and trends in technology

Working environment

You could work in an office.

You may need to wear smart business dress.

Career path and progression

You could move into senior management roles like sales director and chief executive, or set up your own business as an e-commerce consultant.

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