Online trading manager
E-commerce managers manage the sale and promotion of products and services on the internet.
Salary range: £25,000 to £60,000
How to become an e-commerce manager
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- a graduate training scheme
You could do a foundation degree, higher national diploma or degree in:
- business management
- digital marketing
- business enterprise
- retail management
You’ll usually need:
- 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
- 2 to 3 A levels, or equivalent, for a degree
- equivalent entry requirements
- student finance for fees and living costs
- university courses and entry requirements
You can do a digital marketer, express delivery manager or retail leadership degree apprenticeship.
You’ll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
You could start working as an assistant in a retail buying or marketing department and become an e-commerce manager through training and promotion.
Volunteering and experience
You’ll find it useful to get practical skills and experience through:
- volunteering for charities who sell items online using websites like Ebay
- a work placement in a retail marketing department or marketing agency
Do-it has more information on volunteering opportunities.
You can apply for a graduate training scheme with a company if you have a degree.
You can find out more about working in e-commerce from Creative Choices.
What it takes
Skills and knowledge
- the ability to sell products and services
- the ability to use your initiative
- business management skills
- persuading skills
- the ability to monitor your own performance and that of your colleagues
- to be flexible and open to change
- the ability to accept criticism and work well under pressure
- thinking and reasoning skills to come up with new ideas
- to be able to use a computer and the main software packages competently
What you’ll do
Your day-to-day duties may include:
- researching customer needs and how they respond to promotions
- creating product listings that appeal to your customers
- working with marketing teams on social media campaigns
- analysing web traffic to measure promotion success or make improvements
- making business decisions about products, pricing and promotions
- working with technical teams to fix website problems
- writing management reports on sales performance
- keeping up to date on competitors’ activity and trends in technology
You could work in an office.
You may need to wear smart business dress.
Career path and progression
You could move into senior management roles like sales director and chief executive, or set up your own business as an e-commerce consultant.