Relationship manager, insurance sales executive, affinity account manager, broker consultant
Insurance account managers develop business accounts and increase sales of their company’s insurance products.
Salary Range: £18,000 to £100,000
How to become an insurance account manager
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- training with a professional body
You could take a degree before applying to join a company’s management training scheme. Most subjects are accepted but you may have an advantage if you study:
- business management
- financial services
You’ll usually need:
- 2 to 3 A levels, or equivalent, for a degree
- equivalent entry requirements
- student finance for fees and living costs
- university courses and entry requirements
You may be able to get into this job by doing an insurance professional higher apprenticeship, or degree apprenticeship for senior insurance professionals.
You’ll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
You could start as an insurance technician, underwriter or junior account handler and work your way up.
You could study for qualifications from the Chartered Insurance Institute (CII). The CII qualifications offer study units relevant to the insurance areas you specialise in, for example marine, commercial or general insurance. Examples of qualifications include:
- CII Level 3 Certificate in Insurance
- CII Diploma in Insurance
- CII Advanced Diploma in Insurance
Professional and industry bodies
You could join the Chartered Insurance Institute for professional development and training opportunities.
What it takes
Skills and knowledge
- customer service skills
- the ability to sell products and services
- to be thorough and pay attention to detail
- the ability to use your initiative
- the ability to accept criticism and work well under pressure
- persistence and determination
- patience and the ability to remain calm in stressful situations
- excellent verbal communication skills
- to be able to use a computer and the main software packages competently
What you’ll do
Your day-to-day duties may include:
- building good working relationships with brokers and other agents
- being responsible for several business accounts
- promoting new insurance products, working to agreed sales targets
- setting up meetings to develop new business accounts
- managing business pitches
- working with insurance underwriters to adapt policies
- setting up claims handling teams and contact centre support for new policies
- monitoring agents’ sales performance
- developing marketing literature
- giving advice on existing products
- making sure that agents meet strict financial services industry rules
You could work in an office or from home.
Career path and progression
With experience and a good track record, you could be promoted into a senior sales or marketing role. You could also move into area management or senior management, supervising other managers and planning company strategies.
You could also use your skills in other industries in sales, marketing or account handling.