Marketing director

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Managing director

Marketing directors plan ways to promote products or brands and increase their company’s share of the market.

Salary range: £55,000 to £100,000

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How to become a marketing director

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses run by professional bodies
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University

Many marketing directors start by completing a degree like:

  • marketing
  • communications
  • advertising
  • business and management
  • psychology

You may be able to study for a Chartered Institute of Marketing professional qualification alongside your degree through the Graduate Gateway programme. This could give you an advantage later in your career.

Entry requirements

You’ll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English
  • 3 A levels or equivalent

More information

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Apprenticeship

You may be able to begin your career by completing a marketing manager degree apprenticeship before moving on to become a director.

Entry requirements

You’ll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More information

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Work

You can become a director if you have several years’ experience in senior management with a marketing company or department, handling major accounts and dealing with marketing strategies and campaigns.

Other routes

You could do a professional qualification through The Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, which may help you to move into a director’s role. You’ll need a lot of experience in marketing or a related job like sales management to do this.

You could also complete a business qualification through the Institute of Leadership and Management or at your local college. This may not be essential though could help when looking for jobs.

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Career tips

An excellent understanding of social media will be vital for most jobs.

Professional and industry bodies

You may find it useful to join organisations like the The Chartered Institute of Marketing and the Institute of Data and Marketing for professional recognition, training opportunities and to make industry contacts.

Further information

You can find out more about careers in marketing from The Chartered Institute of Marketing.

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What it takes

Skills and knowledge

You’ll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • leadership skills
  • customer service skills
  • business management skills
  • maths knowledge
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages confidently
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What you’ll do

Day-to-day tasks

Your day-to-day duties may include:

  • planning the long-term development of your company and brand
  • overseeing brand marketing campaigns
  • working closely with the sales and creative teams
  • managing relationships with corporate partners
  • assessing market trends and keeping campaigns up to date
  • reviewing your company’s financial forecasts and setting targets
  • attending meetings, conferences and marketing events
  • managing budgets

Working environment

You could work at a client’s business or in an office.

You may need to wear smart business dress.

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Career path and progression

With experience, you could move to a bigger company or work as a marketing consultant, advising corporate clients how to develop their brands.