Public relations director

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PR director, PR account director, communications director

Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.

Salary range: £40,000 to £80,000

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How to become a public relations director

You can get into this job through:

  • a university course
  • working towards this role
  • applying directly
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University

You could do a degree or postgraduate qualification in public relations, communications or marketing before joining an agency.

Entry requirements

You’ll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in a relevant subject for postgraduate study

More information

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Work

You could join a public relations firm as a manager and with experience, work your way up to become a company director.

Direct application

You could apply to become a public relations (PR) director if you’ve got several years’ experience at senior management level in PR, marketing or communications.

More information

Further information

You can find out more about a career in public relations from the Public Relations & Communications Association and the Chartered Institute of Public Relations.

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What it takes

Skills and knowledge

You’ll need:

  • knowledge of media production and communication
  • customer service skills
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • persistence and determination
  • excellent verbal communication skills
  • to be flexible and open to change
  • to be able to use a computer and the main software packages competently
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What you’ll do

Day-to-day tasks

Your day-to-day duties may include:

  • planning and delivering communications campaigns for clients
  • raising awareness of your organisation and its aims
  • communicating messages through online, print and broadcast media
  • managing relationships with clients and sub-contracted agencies
  • reporting to the organisation’s board or owner
  • representing the organisation at conferences, events and in the media
  • keeping up to date with media stories and trends
  • managing budgets

Working environment

You could work in an office or at a client’s business.

You may need to wear smart business dress.

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Career path and progression

You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.

You could also work as a PR consultant, advising corporate clients on communications strategy and policy.