Public relations director
PR director, PR account director, communications director
Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.
Salary range: £40,000 to £80,000
How to become a public relations director
You can get into this job through:
- a university course
- working towards this role
- applying directly
You could do a degree or postgraduate qualification in public relations, communications or marketing before joining an agency.
You’ll usually need:
- 2 to 3 A levels, or equivalent, for a degree
- a degree in a relevant subject for postgraduate study
- equivalent entry requirements
- student finance for fees and living costs
- university courses and entry requirements
You could join a public relations firm as a manager and with experience, work your way up to become a company director.
You could apply to become a public relations (PR) director if you’ve got several years’ experience at senior management level in PR, marketing or communications.
You can find out more about a career in public relations from the Public Relations & Communications Association and the Chartered Institute of Public Relations.
What it takes
Skills and knowledge
- knowledge of media production and communication
- customer service skills
- the ability to use your initiative
- knowledge of English language
- to be thorough and pay attention to detail
- persistence and determination
- excellent verbal communication skills
- to be flexible and open to change
- to be able to use a computer and the main software packages competently
What you’ll do
Your day-to-day duties may include:
- planning and delivering communications campaigns for clients
- raising awareness of your organisation and its aims
- communicating messages through online, print and broadcast media
- managing relationships with clients and sub-contracted agencies
- reporting to the organisation’s board or owner
- representing the organisation at conferences, events and in the media
- keeping up to date with media stories and trends
- managing budgets
You could work in an office or at a client’s business.
You may need to wear smart business dress.
Career path and progression
You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.
You could also work as a PR consultant, advising corporate clients on communications strategy and policy.
©opyright The CV Writer
The career profiles database is designed to compliment the sreries of five Career Advice Guides. Providing information covering the qualifications, skills, expertise and an overview of the responsibilites required for each job role that you can use to build your CV, application letters, application forms and that all important job interview.
For a more detailed description of what’s included in the pack click here
By placing your order with The CV Writer you agree to our Terms and Conditions in full.