PR director, PR account director, communications director
Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.
Salary range: £40,000 to £80,000
How to become a public relations director
You can get into this job through:
- a university course
- working towards this role
- applying directly
You could do a degree or postgraduate qualification in public relations, communications or marketing before joining an agency.
You’ll usually need:
- 2 to 3 A levels, or equivalent, for a degree
- a degree in a relevant subject for postgraduate study
- equivalent entry requirements
- student finance for fees and living costs
- university courses and entry requirements
You could join a public relations firm as a manager and with experience, work your way up to become a company director.
You could apply to become a public relations (PR) director if you’ve got several years’ experience at senior management level in PR, marketing or communications.
You can find out more about a career in public relations from the Public Relations & Communications Association and the Chartered Institute of Public Relations.
What it takes
Skills and knowledge
- knowledge of media production and communication
- customer service skills
- the ability to use your initiative
- knowledge of English language
- to be thorough and pay attention to detail
- persistence and determination
- excellent verbal communication skills
- to be flexible and open to change
- to be able to use a computer and the main software packages competently
What you’ll do
Your day-to-day duties may include:
- planning and delivering communications campaigns for clients
- raising awareness of your organisation and its aims
- communicating messages through online, print and broadcast media
- managing relationships with clients and sub-contracted agencies
- reporting to the organisation’s board or owner
- representing the organisation at conferences, events and in the media
- keeping up to date with media stories and trends
- managing budgets
You could work in an office or at a client’s business.
You may need to wear smart business dress.
Career path and progression
You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.
You could also work as a PR consultant, advising corporate clients on communications strategy and policy.