Retail jeweller


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Retail jewellers promote and sell jewellery, watches and accessories to customers.

Salary range: £16,000 to £35,000

How to become a retail jeweller

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly


You could do a retail or business course at college to get some of the skills needed for this job. Courses include:

  • Level 1 Award in Retail Skills
  • Level 2 Diploma in Skills for Business Retail

Entry requirements

You’ll usually need:

  • GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths

More information


You may be able to start in this career by doing a retailer intermediate apprenticeship.

You may also be able to do the British Academy of Jewellery apprenticeship in jewellery retail.

Entry requirements

You’ll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

More information

Volunteering and experience

You can get useful retail and customer care experience by volunteering in a charity shop, for example.

Direct application

You can apply directly to jewellery stores. Employers will usually ask for GCSEs at grades 9 to 4 (A* to C) in subjects like English and maths, or art and design. Retail or customer service experience will be useful.

More information

Further information

You can get more advice about working in retail jewellery through Creative Choices.

What it takes

Skills and knowledge

You’ll need:

  • customer service skills
  • the ability to work well with others
  • patience and the ability to remain calm in stressful situations
  • to be thorough and pay attention to detail
  • sensitivity and understanding
  • the ability to use your initiative
  • excellent verbal communication skills
  • the ability to sell products and services
  • to be able to use a computer and the main software packages competently

What you’ll do

Day-to-day tasks

Your day-to-day duties could include:

  • arranging displays in windows and show cabinets
  • advising customers on products 
  • taking payments for goods, and issuing receipts and guarantees
  • meeting sales targets
  • using IT systems to manage customer accounts and control stock

Working environment

You could work at a store.

Your working environment may be physically demanding.

You may need to wear a uniform.

Career path and progression

With experience, you could progress to specialist repairs, store management or buying.

You could open your own business. 

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