Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.
Salary range: £22,000 to £50,000
How to become a visitor attraction general manager
You can get into this job through:
- a university course
- a college course
- working towards this role
- applying directly
There is no set entry route to become a visitor attraction general manager but it may be useful to do a relevant foundation degree, higher national diploma or degree in:
- resort management
- business management
You’ll usually need:
- 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
- 2 to 3 A levels, or equivalent, for a degree
- equivalent entry requirements
- student finance for fees and living costs
- university courses and entry requirements
You could work towards this role by doing a subject like a Level 3 Extended Diploma in Leisure and Tourism.
This would teach you some of the skills and knowledge you need and may help you to get a job as a trainee assistant manager.
You’ll usually need:
- 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
It may be possible to work your way into this job by starting in a customer service or hospitality role, with an attraction, and apply for promotion when you’ve got enough experience.
You can apply directly for jobs if you’ve got relevant skills and knowledge. For example, you’ll have an advantage if you’ve worked in visitor attraction management, or have experience in leisure, hospitality, catering or retail management.
You can find out more about working as a visitor attraction general manager from the Hospitality Guild.
What it takes
Skills and knowledge
- business management skills
- leadership skills
- customer service skills
- the ability to use your initiative
- the ability to accept criticism and work well under pressure
- patience and the ability to remain calm in stressful situations
- to be thorough and pay attention to detail
- maths knowledge
- to be able to use a computer and the main software packages competently
Restrictions and requirements
You may need a driving licence for some jobs.
What you’ll do
Your day-to-day duties could include:
- managing budgets
- working with suppliers, local government, trade bodies and the media
- overseeing health and safety procedures
- staff training and recruitment
- developing new business opportunities
You could work at an information centre, at monuments and castles, in a museum, at an art gallery or at a zoo.
Your working environment may be outdoors some of the time.
You may need to wear a uniform.
Career path and progression
With experience, you could progress to senior roles like divisional, regional or group director.