Vloggers create videos about their life or special interests and add them to their social media channels.
Salary Range: Variable
How to become a vlogger
You can get into this job through:
- a college course
- an apprenticeship
- teaching yourself
- short private training courses
You can do a college qualification to get practical skills in using editing equipment and software. Courses include:
- Level 1 Award In Video Editing and Production for Creative Media Industries
- Level 2 Technical Diploma in Digital Audio and Visual Production
- Level 3 Diploma in Creative Media Production
The most useful courses include work placements and give you the chance to make contacts in the industry.
- 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
- 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
- 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
You can work towards this role by starting a junior content producer advanced apprenticeship.
There are no set entry requirements but it may help you to get in if you have:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
Volunteering and experience
It’s important that you get as much practical experience as you can.
You can do this through:
- volunteering to create and edit videos for charities
- doing a work placement in a digital marketing agency
- editing student or community film productions
- getting involved in your employer’s social media channels
Do-it has more information on volunteering opportunities in your area.
You could build up your skills and knowledge using free online learning resources that show you how to create vlogs and edit video and sound.
You could also take short courses in video editing run by film schools and private training providers.
You can get advice and tips online from other vloggers who have recently started up.
Professional and industry bodies
You could join the Institute of Data and Marketing for training opportunities and to make industry contacts.
You can find out more about vlogging and media marketing from ScreenSkills and icould.
What it takes
Skills and knowledge
- knowledge of media production and communication
- to be thorough and pay attention to detail
- the ability to understand people’s reactions
- excellent verbal communication skills
- thinking and reasoning skills to come up with new ideas
- the ability to accept criticism and work well under pressure
- the ability to use your initiative
- ambition and a desire to succeed
- to be able to use a computer and the main software packages confidently
What you’ll do
Your day-to-day duties may include:
- planning what to film and writing scripts
- making short films with a video camera or mobile phone
- getting permission to film people or locations
- using software to edit your videos and add text or special effects
- tagging videos with web links for products you promote
- promoting your vlog to get more followers
- answering viewers’ questions
- analysing web tracking data on your channels to understand what works best
- keeping up to date with other vloggers’ activity and new technology
You could work from home or in an office.
Career path and progression
You could work for a retail, fashion or marketing company, managing a team of freelance vloggers or social media influencers.
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